Ways to use Product Extras

There are a number of ways you can use Product Extras. We consider broadly though they can be grouped into three types; price, personalisation or promotion. How to use and set up basic  Product Extras for pricing purposes can be found here.

in this article we will look at some other ways that they can be used to help you sell your products online - for personalisation of the product and for promotion. 

For personalisation, take the example of a steak meal, we can create Product Extras to confirm how it could be cooked; in the example image below we have set the options as Rare, Medium and Well Done options. A minimum selection of 1 and a maximum selection of 1 with no additional price means your customer has to choose one and you obtain your customers preference.

 

We have also added a second option of "Any Source" to accompany the Fillet Steak. We have added three options, with a minimum of 0 and a maximum of 1, so your customer can choose to have none or a maximum of one. You could also add an extra cost here if you wished, which is a basic example of using this options for promotional purposes. A better way is to ask a specific question, and have the next options vary depending upon the answer. To achieve this, we use the Conditional Function. 

Taking an example a burger product, we can set up a Product Extras to encourage the user to upgrade a burger to a meal (this example will almost certainly sound familiar!) First question is a simple “Make it a Meal?” with the option Yes or No, requiring a minimum answer of  1 and a maximum of 1, so customer has to choose Yes or No. 

 

The second and third options offers a choice of sides and drinks. The difference to a normal option is we have selected the box “conditional”. This means that this option is only shown to the customer if that customer selects a pre-determined  answer to another option. Selecting the Conditional button will bring up a drop-down box, which is highlighted in the image below, to select which option to make this option conditional upon, and also what the answer to that option has to be.

As you can see, we have made these options conditional upon the "Make it Meal" option being selected as "Yes"

In practice this will mean:

1. Customer adds our burger to their basket, they will see one option only of “Make this a meal” Yes” or “No”. They will see no other options and cannot progress until they have selected “Yes” or “No”. 
   
2. If the customer selects “No” the burger is added to the basket, nothing further occurs. 
   
3.  If the customer states “Yes” product options, for sides and drinks, will appear and then the customer must make their selection and will be charged the extra price for the meal deal (£5 on our example). 
   

Here is a video of a basic, price base Product Extra that may help.

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